The first step of the process is an important one, we have a series of meetings with the client to map out their exact needs and functionalities for the service. What is the base necessity for the eventual product and what steps need to be taken to achieve the optimal product. This step in the process can differ per service we offer; whether the client is looking for a new website, application, software or some kind of design. The tools vary but when it comes down to it the first step we take is always with the same goal in mind; clarity, we need to know what the client wants and how this can be achieved in an effective manner.